Thursday, June 12, 2008

An example of an e-commerce success & its causes

E-commerce means we can buy and sell products or services over electronic system such as the internet & other computer networks. The amount of trade conducted electronically has grown extraordinarily since the spread of the Internet. Thus, there are many success examples of e-commerce website that have been created such as www.amazon.com, www.ebay.com, www.florist.com, www.bestbuy.com, www.target.com, www.futureshop.com, etc.

One of the examples,Bestbuy.com that i chosen is an international retailer of consumer electronic & entertainment software such as televisions, DVD players, home audio, car audio, computers, cameras, music, movies, games & etc. The natigation of this website consists of deals, coupons, rebates, freebies, categories,...etc. Bestbuy.com coupons & deals are usually only valid for a short period of time, so that the older bestbuy.com coupons & deals may be expired.


Bestbuy.com successed due to it emphasizes customer services by placing toll-free numbers on each page along with a click-to-call option to request a call from an agent. It plays up friendly images & leaving no doubt that it's backed by the same service customers expect in stores.

Besides that, bestbuy.com emphasizes pricing deals but leaves much of its shopping assistance features on its internal pages. Thus, they hit shoppers on the home page with a message about how to choose a TV, for instance, making a balanced statement between ' we have good pricing' & ' we can help you choose good products'.


In addition, bestbuy.com let shoppers submit rebate forms online instead of through the mail, it's not only save customers time & postage but also give them another reason to visit bestbuy.com. Thus, bestbuy.com is able to success continuously.

2 comments:

happy~ said...

i never heard this website before. anyway ll find out more about this^^ haha...

happy~ said...
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