Sunday, June 29, 2008

Moblie payment systems in malaysia:its potentials and customers' adoption strategies

It is the first time I heard about the mobile payment system, I think it is because the system is not quite popular in Malaysia. However, as the increase of petrol price and it directly lead to increase of transportation cost, it may be helpful for us as it can help us to save transportation fees. Furthermore, it also helps us save our time and enjoys its convenience. For the definition of mobile payment system, it is a point-of-sale payment made through a mobile device, such as cellular telephone. MM wallet is the mobile payment system that is available in Malaysia nowadays. You can use it by sms your money in your mobile phone to anyone at anytime, u also can pay bills including credit card bills and loan repayment from house. But, before you are allowed to do so, you need to create an account which is MM wallet account. Any further information, you are encouraged to visit the following links: http://www.mobile-money.com/ .



In year 2008, there have been 25 million of mobile phone subscribers in Malaysia; however, there have only 460,000 subscribers for mobile payment system.


In order to encourage consumer to adopt mobile payment systems, it should enhance consumer confidence toward security, safety and reliability of the systems. It can also educate consumers through seminar or advertisement about the function and the usage of mobile payment system. Furthermore, it should increase the number of company that can accept mobile payment system.

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